Privacy & Cookies Policy

• Contact details such as your name, email address and phone number
• Order and cake details, including dates, designs, flavours and special requests
• Payment information processed securely by our payment providers
• Delivery or self-collection information
• Messages, quotation requests and customer-service correspondence
• Website, device and browsing information, such as IP address, device type and pages visited

• Prepare quotations and process your order
• Confirm, make, fulfil and support your order
• Communicate with you about enquiries, payments, delivery or collection
• Maintain transaction and business records
• Improve our website, products and customer experience
• Prevent fraud, misuse or security incidents
• Comply with applicable business and regulatory requirements
• Send optional marketing updates only where consent has been given

• Payment providers that securely process payments
• Delivery and collection partners fulfilling an order
• Website, hosting, email, analytics and technology providers
• Professional advisers where reasonably necessary
• Regulators or authorities where disclosure is required

Service providers should receive only the information reasonably required to perform their role.

• We take reasonable administrative and technical measures to protect personal data.
• Personal data is retained only for as long as reasonably needed for the stated purpose, business records or applicable requirements.
• Data may be stored or processed in Singapore or in other countries where our service providers operate.
• Where data is processed overseas, reasonable safeguards will be applied where appropriate.
• No online transmission or storage method can be guaranteed to be completely secure.

• Request access to or correction of your personal data
• Withdraw optional consent
• Unsubscribe from optional marketing
• Contact us with a privacy-related enquiry

Withdrawing optional consent does not affect processing already carried out. Service-related messages may still be sent where needed to respond to an enquiry or fulfil an order.

Children’s information

Our website and services are not directed specifically at children. Where information about a child is required for an order, it should be supplied by a parent, guardian or authorised adult.

Third-party links

Our website may contain links to third-party services. Their privacy practices are governed by their own policies.

Policy updates

We may update this policy from time to time. The latest version and updated date will be displayed on this page.